Every lead, to the right buyer, in under a second.

Rules-based routing, quality scoring, an instant reply to every lead, and buyer portals in your name — the modern lead distribution platform that runs your agency from first lead to full scale.

Full access free for 14 days — no charge until day 15, cancel in one click.

Leads in

Webhook

POST /ingest

CSV import

500 rows

Ad platform

Meta · Google

Routing rules

live
state=CA
score80
cap25/day

→ weighted round robin

Buyers

SunRise Solar Co.

Delivered· 0.4s

GreenGrid Energy

Delivered· 0.3s

HomeFirst Lending

Cap reached — next buyer

Routing that runs itself — and proves it.

Everything the Sheet, the zaps and the copy-paste were supposed to do, executed in under a second.

One lead, one buyer, zero doubles

Deduplication and routing rules decide before any buyer sees the lead — refund conversations never get started.

Every delivery is a receipt

Timestamped, traceable, visible to your buyer in their own portal. Disputes start from facts, not memory.

Caps that enforce themselves

Daily, weekly and monthly limits per buyer, smoothed automatically — buyers stay happy, revenue lines stay healthy.

Your week back

Leads route and deliver in under a second, around the clock. Spend the time buying traffic, not babysitting zaps.

Every one of these keeps a buyer relationship — and its recurring revenue — healthy.

Enterprise routing power, without the enterprise tax.

Buyer tiers and rotations, conditional pricing per lead, prepaid wallets, buyer portals under your own brand, quality scoring, review gates, automatic first contact with the lead, returns with a full audit trail: the machinery legacy platforms sell you through a demo call, a setup fee, and a quote. LeadMove ships all of it — and you switch it on yourself.

Pricing is published, every feature is on every plan, and your first pipeline is live in about 15 minutes with no call. Then it keeps getting better: we ship new capability every week, and you get it the day it lands.

Every feature on every plan. Only the quotas change.

How it works

From your traffic source to your buyer, in four steps.

Step 01

Create a pipeline

Define your lead fields (name, email, zip, anything you collect), add your buyers, and configure routing rules. You get a webhook URL ready to receive leads. Takes about five minutes.

Screenshot — Create a pipeline in LeadMove
Step 02

Send leads in

Point any traffic source — your form, ad platform, or publisher webhook — at LeadMove. CSV upload and manual entry also supported. Each lead is validated, deduplicated, and scored on arrival.

Screenshot — Send leads into LeadMove
Step 03

Routing happens automatically

Your rules decide where each lead goes — by zip code, by buyer cap, by time of day, by weighted distribution. Leads land in the buyer's inbox, CRM, or webhook in under a second.

Screenshot — Automatic lead routing rules
Step 04

Track everything

See lead-by-lead delivery status, buyer performance, return rates, and revenue per buyer. One dashboard, real numbers.

Screenshot — Delivery tracking dashboard

Built to be trusted with your leads.

Your leads are your revenue. Here is what happens to every single one of them — no marketing claims, just how the system works.

Sub-second delivery, or it retries

Every lead is routed in under a second. If a buyer's endpoint fails, LeadMove retries with exponential backoff and trips a circuit breaker — so one bad webhook never sinks your delivery rate.

Every lead accounted for

We keep the exact payload sent to each endpoint, and the routing trace behind it — which rules matched, which buyers were skipped and why. Config changes are logged too, field by field, and kept for two years. When a buyer disputes a lead, you have the receipt.

Your buyers get their own portal

No more "did you send it?" emails. Each buyer logs in to see their leads, delivery history, and file returns — under your brand, on your domain, while you stay out of the loop.

Encrypted in transit (TLS) and at rest (AES-256)You own your data — export everything, anytimeRead our security practices →

Everything you need, nothing you don't.

Replaces the stack of Sheets, Zapier, and custom scripts — one login, one source of truth, one place to look when something goes wrong.

Rules-based distribution

Round robin, weighted, or rule-based routing with 15+ condition operators — zip, state, source, score, time of day. Daily and weekly caps paced across the day, so no buyer gets dumped on. Exclusive or shared per pipeline, at a price per lead that can depend on the lead itself. And when nobody here takes it, a lead can forward to another pipeline instead of sitting in your dashboard.

state = CAcap 25/dayscore ≥ 80weighted 60/40$45 if grade A

Lead scoring

Every lead is validated and scored on arrival — email deliverability, phone, completeness, plus an AI read on authenticity — then graded A to D. Route on the grade, and see quality by traffic source before you buy more of it.

Nothing ships before you say so

Hold new leads for manual review and release them yourself, or let the timer do it for you. Leads that fail validation or trip your spam rules are quarantined instead of dropped — fix the typo in the email address and send it through, with the correction on the record.

Your lead hears back in seconds, not tomorrow

Text and email the lead the moment their information reaches a buyer, from your own number and your own domain. Each message names the buyer who got them, in that buyer's own words, with that buyer's booking link — one template, one line to fill per buyer. Your buyer calls someone who is already expecting the call, and their portal says so. Off by default, once per lead, and any buyer can opt out.

SMS + email{{buyer.bookingLink}}once per leadyour number, your domain

Delivery where your buyers work

Webhook to any CRM — HubSpot, Salesforce, GoHighLevel — or plain email and Google Sheets for buyers who want it simple. Send to several addresses with Cc and Bcc, and shape the payload field by field into what their system already expects.

A buyer portal in your name

Your logo, your colors, your name — on your own domain if you want it, down to the browser tab. Buyers log in to their leads, their delivery history and their numbers, and nothing on the page says LeadMove. You decide what they see, including whether they see what they spend.

Returns & disputes, settled fast

Buyers file returns from their portal with a reason. You approve or reject, every decision is logged against the delivery record, and make-goods are billed right — no more he-said-she-said.

An assistant that reads the routing for you

Ask "why is this lead unrouted?" and it walks the routing trace — which rules matched, which buyers were skipped, which cap or operating window blocked the delivery — and answers in plain English with the records it read. It handles the rest of the daily questions too: lead quality by source, volume trends, which buyers are close to their cap, and how the product works with a link to the doc page it used. Read-only by design: it explains, it never changes your setup. Included on every plan, 500 questions a month.

why is this lead unrouted?which buyers are near their cap?quality by source, last 7 dayshow do weekly caps work?

Built for your industry

The routing patterns your vertical runs on, ready out of the box.

Solar

Route solar leads to installers by zip code, with daily caps and exclusive territory rules.

Learn more

Mortgage

Distribute mortgage leads to loan officers based on credit range, state licensing, and buyer capacity.

Learn more

Insurance

Send insurance leads to agents by line of business, geo, and time-of-day routing.

Learn more

Home Services

Route home service leads to contractors by service area and availability windows.

Learn more

Switching is the easy part.

Live in about 15 minutes

Create a pipeline, add your buyers, paste your webhook URL — or import a CSV. Your old spreadsheet stays untouched until you decide to switch off.

You keep your buyer billing

LeadMove routes, delivers, and reports. You keep full control of how you invoice your buyers — with revenue-per-buyer numbers that make reconciliation easy.

No developer required

If your buyers only take leads by email or Google Sheets, that works out of the box. Webhooks and CRM delivery are there when you need them.

Our first users connected their webhooks, configured buyers and routing rules, and went live — without a single onboarding call.

That's how the product runs today: clear enough that you never need to talk to us. (You still can — just open the chat.)

Simple, transparent pricing

No setup fees. No sales call. 14-day free trial — card required, no charge until day 15.

Starter

Everything you need to start distributing leads

$149/month

1,000

leads/mo

5

buyers

  • All routing modes, buyer caps & conditional pricing
  • AI & rule-based lead scoring, graded A to D
  • Automatic SMS & email reply to your leads
  • White-label buyer portal on your own domain
Start 14-day free trial
Most popular

Pro

Scale your lead distribution with full automation

$299/month

5,000

leads/mo

15

buyers

  • Everything in Starter
  • 5,000 leads/month
  • 15 buyers, 10 pipelines
  • 3 users
Start 14-day free trial

Scale

For teams running high-volume lead distribution

$499/month

20,000

leads/mo

Unlimited

buyers

  • Everything in Pro
  • 20,000 leads/month
  • Unlimited buyers & pipelines
  • 10 users
Start 14-day free trial

Every plan includes the in-app AI assistant — 500 questions a month to diagnose your routing and answer how the product works.

Moving 20k+ leads a month? We build your plan →

Shipping weekly

Legacy platforms ship quarterly. We ship weekly.

Every line below is dated, and every one of them landed on every plan — at no extra cost, with nothing to upgrade and nothing to ask for.

  • Aug 14Audit log of every configuration change
  • Aug 14In-app AI assistant — on every plan
  • Aug 15Test leads with a simulated score and price
  • Aug 16Several email recipients per buyer, with Cc and Bcc
  • Aug 17Buyer tags, search and saved views
  • Aug 20White-label buyer portal, on your own domain
  • Aug 20Lead auto-reply — SMS and email to the lead
  • Aug 21Temporary buyer close, with an automatic reopen date

What's coming·Guided migration from legacy platforms

Frequently asked questions

Yes — every plan starts with a 14-day free trial. Card required at signup, but no charge until day 15. Cancel anytime during the trial and you pay nothing.

Your leads are moving right now. Route them right.

Live in 15 minutes. Full access free for 14 days — no charge until day 15, cancel in one click.